How to Move Your Business Online in the Time of Coronavirus Leave a comment
As stores become ever harder to visit in person, here are some tools to bring your business into the age of e-commerce.
As the coronavirus continues to ravage the U.S., thousands of businesses continue to suffer. Before the pandemic, small and medium-size businesses accounted for around 48 percent of the U.S. economy. That number is certainly smaller now, and those that remain are uncertain about the future as the pandemic continues to lead to a reduction in revenues, especially for businesses that have traditionally relied on retail foot traffic.
On the flip side, since consumers are now staying home much of the time, online businesses are less affected. If you can move your business online quickly, you can probably get it back on track.
E-commerce offers a lot of benefits over traditional retail. When your business is online, it overcomes geographical limitations to reach out to more customers. Without the need to rent physical space for a shop, you can reduce your expenses as well. E-commerce also enables deals and bargains to encourage your customers to purchase your products online easily. And with so many convenient communication channels such as messenger and emails, you can even get to know your customers better and provide them with the services that suit them more.
In fact, local stores such as the Curtain Shop in New York, Gary’s Wine & Marketplace stores in New Jersey, and the Pufferbellies toy store in Virginia, which have an online infrastructure in place, have been able to stay connected with their customers, allowing them to keep selling even during the pandemic.
